Harness The Power
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........ you cannot control today’s consumer.
You can only hope to engage them and keep them engaged.
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Harness the Power of Sports and Entertainment
At SPORTSBRANDEDMEDIA, we understand that sport marketing is about tapping into the underlying passions that drive interest in sport, and harnessing that power by relating it to the brand in a meaningful way......
Primary consulting services include:
- Consultation in all areas of sport marketing;
- Creative and conceptual development
- Brand integration
- New Media Strategies
- Property Representation
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- Multi-channel activation
- New Product Development
- Public Relations
- Communications strategy
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“With expertise across all sports marketing disciplines and media platforms, John Meindl is a visionary and industry pioneer, creating ideas and solutions to meet the challenges of today’s changing sports landscape.” w. pollard III, V3 |
A Branding New Year|Alycia de Mesa
Several branding experts share their predictions for 2007
"The sports industry is booming like never before. A mega, multi-billion dollar global business on the cutting-edge of entertainment, new media technology, and marketing synergies, the sports industry will continue to boom. However, amid the prosperity, the consumer of sport—the fan—has never been harder to reach…. To date, fantasy sports have changed the way major sports are viewed. A multi-billion dollar industry [in its own right], it has yet to be fully embraced by blue-chip marketers…. I expect that to change as the industry continues to grow by leaps and bounds, not to mention the prime demographic [comprising] influencers."
John Meindl,
President/CEO Sports Branded Media Inc.
“ Double Play: The Convergence of Sports and Entertainment” brought together heavy-hitters Jeff Price, vp/cmo of Sports Illustrated and its related SI media divisions; Doug Perlman, svp-television and media ventures for the NHL; Michael Aresco, svp- programming for CBS Sports; and John Meindl, president of SportsBrandedMedia. |
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