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SPORTSBRANDEDMEDIA partners with 
Feature to Shoot in Shanghai in Wake of the Olympics
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Minor Leagues, major exposure
Movies, TV help teams promote their logos, merchandise
A Branding New Year|Alycia de Mesa
Several branding experts share their predictions for 2007
"The sports industry is booming like never before. A mega, multi-billion dollar global business on the cutting-edge of entertainment, new media technology, and marketing synergies, the sports industry will continue to boom. However, amid the prosperity, the consumer of sport—the fan—has never been harder to reach…. To date, fantasy sports have changed the way major sports are viewed. A multi-billion dollar industry [in its own right], it has yet to be fully embraced by blue-chip marketers…. I expect that to change as the industry continues to grow by leaps and bounds, not to mention the prime demographic [comprising] influencers."
John Meindl,
President/CEO Sports Branded Media Inc.
SportsBabes Show On The Ball
September 2006 -- One on One with JOHN MEINDL
FINDING YOUR PLACE: Company helps minor league teams extend brands with movie appearences
DOUBLE PLAY: THE CONVERGENCE OF SPORTS AND ENTERTAINMENT
Sports, TV, movies and music each offer successful marketing models. But when sports and branded entertainment work in unison, the result can cut through the clutter of advertising messages and enable you to reach your target audience in a unique and effective way. Executives from sports and entertainment will share their insights and demonstrate how the power of sports can help you build your brand, engage your customers and sell your products.
Speakers:
John Meindl ,
President, SPORTSBRANDEDMEDIA a div. of SCG inc.
Michael Aresco,
Senior Vice President, Programming, CBS Sports
Doug Perlman,
Senior Vice President, Television and Media Ventures, NHL
Jeff Price, Vice President & Chief Marketing Officer, SI
Moderated by:
Barry Janoff, Executive Editor/Sports Editor, Brandweek |
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The Next Big Idea Targets Branded Entertainment
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New Product Placement Firm Specializes In Sports
September 19, 2005 -- John Meindl , president of Sport Consulting Group, created a new division of the sports marketing firm: sportsbrandedmedia , dedicated to the productW placement of sports properties, sporting goods, sports apparel and more in TV and motion picture productions.
"The advent of TiVo, content on demand and 1,000 TV channels is eating into the traditional stronghold of TV ad spending," he said. "Where we once tolerated only three network channels with limited content selectivity, today the well-informed and sophisticated American viewer, drawing from hundreds of networks and channels, can almost single-handedly avoid advertising in its traditional form. Product placement is the answer with implied endorsement, low cost, high profile and a less obtrusive far reach. Sports saturate our culture and it is the role of sportsbrandedmedia to foster 's love of sport, through product placement in entertainment properties."
SCG is a sport marketing/sport coordination firm located in New York Meindl has worked as a consultant in the sport and film industries for several years, having recently coordinated all non-theatrical elements, including product , placement in a multi-million dollar sport scene in “Failure to Launch,” a Paramount P roduction, starring Matthew McConaughey and Sarah Jessica Parker.
Mr. Meindl , is a retired athlete/college head coach and is presently an adjunct professor of sport marketing. He brings a unique perspective and sports business acumen to both industries. He is the former owner of a large sporting goods company in the Northeast, with deep ties to the industry.
SPORTSBRANDEDMEDIA is currently working on a number of projects in various stages of production.
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