SportsBrandedMedia utilizes the breadth and depth of our sports marketing experience to help clients define, articulate and reach their corporate goals. We follow a proven strategic immersion program that allows SBM to fully understand the clients overall business objectives, its strengths, challenges, and key audiences, as well as how sports and marketing can help reach its goals. Then, we utilize our decades of marketing, brand and media experience to provide objective evaluation and analysis of the most effective sports and entertainment platforms to meet each client’s needs. Given the importance of digital media, these programs include both bricks and mortar programs and capitalize on existing and emerging digital platforms that can meet client’s marketing and sales objectives.
Current SBM Projects:
H2H - GNC presents Pittsburgh Penguins Fan Favorites Series
Each week two of the Penguins best plays are presented and voted on by Penguins faithful. The winner earns a spot in an all-around tournament featuring the best plays of the first half of the season ( learn more )
Planetaire's Sky Race World Cup
Sky Race World Cup is pure racing in the Earth’s most dramatic landscapes. It’s the world’s fastest engineless sport and one of the most spectacular world championships. ( learn more )
The Pottsville Maroons
Based on the true story of one of the greatest pro football players and teams of all-time, the legendary 1925 Pottsville Maroons; the heroic tale of a player, a team, and a small town with a dream. ( learn more )
Ruffo
A feature length documentary about 47-year-old professional surfing legend Anthony Ruffo, his struggles with methamphetamine addiction, and his ambitious efforts to lead his communities – both Santa Cruz and the professional surfing world – out of drug dependency. ( learn more )
Liv Fast
It began in 1998 with a phone call asking Tim O’Brien to jump his motorcycle over an 85 foot dirt double, in front of a Super Bike Race crowd in Monterey, CA. At the jump site, he was greeted by motocross living legend Mickey Dymond, and a passion and obsession was unleashed. ( learn more )
The SBM News Room:
(click here for complete archive of press releases)
BigLeadSports
Charles Barkley Vs. Terry Bradshaw: Pro Athletes Line Up For Battle Over Waistland
“Barkley, Bradshaw and Marino are relevant and credible to even the most casual fan, whether pre-ESPN or post Nike Air,” said John Meindl, founder and president of SportsBrandedMedia, a New York-based marketing, product placement and production company. “For men that need a little help in getting over the fence, these brands have strategically played both sides, enabling wives and girlfriends to use the power of stars.”
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BigLeadSports
Without Peyton Manning, Who Is The NFL’s (Next) Marketing MVP?
“Few quarterbacks can become relevant enough to be big-time endorsers without winning championships. Winning is the way to the consumer’s television and computer screen,” said John Meindl, head of marketing and product placement firm SportsBrandedMedia, and Adjunct Assistant Professor of Sports Marketing at Hofstra University in New York.
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Los Angeles Times
U.S. team riding a 'perfect storm' to TV ratings success at Women's World Cup
our of the top five most-viewed women's sporting events happened at the Olympics, and the other one is the 1999 Women's World Cup final at the Rose Bowl.
What this tells us, said Daniel Szew, who is president of LA Sports Management and before that worked for the Wasserman Group and AEG, is that many viewers of women's sports get invested in a big event in which they get a chance to be patriotic..
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BigLeadSports
Is An Aging David Beckham Still Hot On The Pitch?
At 36, he may not be scoring goals like he used to. And he likely won’t be on the pitch for Great Britain during the 2012 Summer Games in London. But you will be seeing a lot of David Beckham as a major player pitching products between now and next July.
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Bleacher Report
Derrick Rose and Kevin Durant: Next Magic-Bird of NBA Marketing
Derrick Rose and Kevin Durant are not only establishing themselves as perennial All-Star players, they're heading into territory that the NBA and its marketing partners would love to see. They could be the next Earvin "Magic" Johnson and Larry Bird, first as head-to-head competitors on the court, and also as the marketing faces of the NBA for the next generation.
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NYSportsJournalism.com
Net Gains: Can Landon Donovan Become America's Most Marketable Soccer Player?
Landon Donovan is on a marketing track to become the next Michael Phelps or Lance Armstrong. First, he has to become the next Mia Hamm.
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NYSportsJournalism.com
Tiger Woods Gets Eyes And Ayes (Although Not A Win) In Return At The Masters
Marketers who stood their ground and supported Tiger Woods, and those who might be considering joining his roster, received good news during The Masters: Woods still has his competitive edge and still draws major attention both on and off the golf course.
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News Blaze
New Indy Racing League Team Created to Support U.S. Armed Forces
Corporate Sponsorship Sought to Drive Historic Campaign: Yellow Ribbon Racing, a not for profit organization, based in Laguna Hills, California, announced its "Support the Troops" Racing Team for the 2006 Indy Racing League Series (IRL). The team concept is to feature and promote our armed services, Army, Air Force, Navy, Marines and Coast Guard as a tribute to the men and women in harms way protecting the USA. Yellow Ribbon Racing is a support "vehicle" seeking private sponsorship from corporate America and the grassroots backing of the American people.
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Sports Business
The Sport Consulting Group has created a new division of the sports marketing firm, sportsbrandedmedia, dedicated to product placement via programming.
It includes placement of sports properties, goods, apparel and more in TV and motion picture productions. "The advent of TiVo, content on demand and 1,000 TV channels is eating into the traditional stronghold of TV ad spending," said John Meindl, president of the New York-based Sport Consulting Group. "Where we once tolerated only three network channels with limited content selectivity, today the well-informed and sophisticated American viewer, drawing from hundreds of networks and channels, can almost single-handedly avoid advertising in its traditional form.
read more
Billboard.com
Sports Product Placement Firm Launched.
John Meindl, president of Sport Consulting Group, created a new division of the sports marketing firm: sportsbrandedmedia. It is dedicated to the product placement of sports properties, sporting goods, sports apparel and more in TV and motion picture productions.
Contact Info: SPORTSBRANDEDMEDIA Inc. • New York, USA • Tel.: 516.705.4366 • Fax.: 516.377.1243 • info@sportsbrandedmedia.com
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