SportsBrandedMedia utilizes the breadth and depth of our sports marketing experience to help clients define, articulate and reach their corporate goals. We follow a proven strategic immersion program that allows SBM to fully understand the clients overall business objectives, its strengths, challenges, and key audiences, as well as how sports and marketing can help reach its goals. Then, we utilize our decades of marketing, brand and media experience to provide objective evaluation and analysis of the most effective sports and entertainment platforms to meet each client’s needs. Given the importance of digital media, these programs include both bricks and mortar programs and capitalize on existing and emerging digital platforms that can meet client’s marketing and sales objectives.
Current SBM Projects:
National Anthem Girl
The NATIONAL ANTHEM GIRL is a non-profit organization formed by Janine Stange. Her goal is to raise at least a million dollars of support 100% going to organizations that give back to our Nation's Heroes. Her mission is to raise the level of patriotism through performances of the National Anthem at various sports and entertainment events in every state. ( learn more )
BOWNCE - Social Media Recruiting Media Channel
BOWNCE is a social media channel for athletic recruiting that allows college coaches to interact with the country’s elite athletes in an NCAA compliant environment. BOWNCE removes the noise from the recruiting process by allowing players to better represent their talent and character while allowing college coaches to optimize their recruiting efforts by forming stronger player relationships and making more informed talent assessments.( learn more )
Planetaire's Sky Race World Cup
Sky Race World Cup is pure racing in the Earth’s most dramatic landscapes. It’s the world’s fastest engineless sport and one of the most spectacular world championships. ( learn more )
The Pottsville Maroons
Based on the true story of one of the greatest pro football players and teams of all-time, the legendary 1925 Pottsville Maroons; the heroic tale of a player, a team, and a small town with a dream. ( learn more )
A feature length documentary about 47-year-old professional surfing legend Anthony Ruffo, his struggles with methamphetamine addiction, and his ambitious efforts to lead his communities – both Santa Cruz and the professional surfing world – out of drug dependency. ( learn more )
The SBM News Room:
NBA, ESPN Takes Sides in Citrus Cola War, but are Consumers Buying What Kobe, LeBron and Mike & Mike Are Selling?
“"For the loyal fan or consumer, a relationship exists with the team or
product that was not forged overnight," said John Meindl, president & CEO for
New York-based marketing and sponsorship firm SportsBrandedMedia, Inc., and Adj.
Asst. Professor - Sports Marketing Zarb School of Business at Hofstra
University. "If Derek Jeter is traded from the New York Yankees to the Boston
Red Sox, would loyal Yankees fan defect? The same remains true for the loyal
cola consumer. LeBron and Kobe will have no impact.”
Classic Super Bowl Commercials Are In The Game
In anticipation of this Sunday’s Super Bowl, and with a nod to the hoops
March Madness just around the corner, technology company H2H Media has partnered
with sports marketing firm SportsBrandedMedia to launch a social video gaming
platform in which 16 of the greatest Super Bowl spots go head-to-head.
H2HAds.com is available online, via mobile and on Facebook, and allows viewers
to watch the classic ads, share their opinions and vote for their favorite
Charles Barkley Vs. Terry Bradshaw: Pro Athletes Line Up For Battle Over Waistland
“Barkley, Bradshaw and Marino are relevant and credible to even the most
casual fan, whether pre-ESPN or post Nike Air,” said John Meindl, founder and
president of SportsBrandedMedia, a New York-based marketing, product placement
and production company. “For men that need a little help in getting over the
fence, these brands have strategically played both sides, enabling wives and
girlfriends to use the power of stars.”
Without Peyton Manning, Who Is The NFL’s (Next) Marketing MVP?
“Few quarterbacks can become relevant enough to be big-time endorsers without
winning championships. Winning is the way to the consumer’s television and
computer screen,” said John Meindl, head of marketing and product placement firm
SportsBrandedMedia, and Adjunct Assistant Professor of Sports Marketing at
Hofstra University in New York.
Los Angeles Times
U.S. team riding a 'perfect storm' to TV ratings success at Women's World Cup
our of the top five most-viewed women's sporting events happened at the
Olympics, and the other one is the 1999 Women's World Cup final at the Rose
What this tells us, said Daniel Szew, who is president of LA Sports Management and before that worked for the Wasserman Group and AEG, is that many viewers of women's sports get invested in a big event in which they get a chance to be patriotic..
Is An Aging David Beckham Still Hot On The Pitch?
At 36, he may not be scoring goals like he used to. And he likely won’t be on
the pitch for Great Britain during the 2012 Summer Games in London. But you will
be seeing a lot of David Beckham as a major player pitching products between now
and next July.
Derrick Rose and Kevin Durant: Next Magic-Bird of NBA Marketing
Derrick Rose and Kevin Durant are not only establishing themselves as
perennial All-Star players, they're heading into territory that the NBA and its
marketing partners would love to see. They could be the next Earvin "Magic"
Johnson and Larry Bird, first as head-to-head competitors on the court, and also
as the marketing faces of the NBA for the next generation.
Net Gains: Can Landon Donovan Become America's Most Marketable Soccer Player?
Landon Donovan is on a marketing track to become the next Michael Phelps or
Lance Armstrong. First, he has to become the next Mia Hamm.
Tiger Woods Gets Eyes And Ayes (Although Not A Win) In Return At The Masters
Marketers who stood their ground and supported Tiger Woods, and those who
might be considering joining his roster, received good news during The Masters:
Woods still has his competitive edge and still draws major attention both on and
off the golf course.
New Indy Racing League Team Created to Support U.S. Armed Forces
Corporate Sponsorship Sought to Drive Historic Campaign: Yellow Ribbon
Racing, a not for profit organization, based in Laguna Hills, California,
announced its "Support the Troops" Racing Team for the 2006 Indy Racing League
Series (IRL). The team concept is to feature and promote our armed services,
Army, Air Force, Navy, Marines and Coast Guard as a tribute to the men and women
in harms way protecting the USA. Yellow Ribbon Racing is a support "vehicle"
seeking private sponsorship from corporate America and the grassroots backing of
the American people.
The Sport Consulting Group has created a new division of the sports marketing firm, sportsbrandedmedia, dedicated to product placement via programming.
It includes placement of sports properties, goods, apparel and more in TV and
motion picture productions. "The advent of TiVo, content on demand and 1,000 TV
channels is eating into the traditional stronghold of TV ad spending," said John
Meindl, president of the New York-based Sport Consulting Group. "Where we once
tolerated only three network channels with limited content selectivity, today
the well-informed and sophisticated American viewer, drawing from hundreds of
networks and channels, can almost single-handedly avoid advertising in its
Sports Product Placement Firm Launched.
John Meindl, president of Sport Consulting Group, created a new division of the sports marketing firm: sportsbrandedmedia. It is dedicated to the product placement of sports properties, sporting goods, sports apparel and more in TV and motion picture productions.